SmartCat is the powerhouse of YUDU's catalogue solution. SmartCat allows you to automatically link all the product codes in your catalogue and make them interactive. The choice is yours: direct customers to the product on your e-commerce site, build a shopping cart in your online catalog or integrate with your own website's shopping basket.
Top Tip: Unsure which approach is best? Why not clone your catalogue and experiment with all three methods?
Now let's take a look at each approach...
Link to Product on Website - choose this option by uploading a csv containing your product codes and their associated web URLs. When a customer clicks a product code in your catalogue, they'll be taken direct to the product page in a new tab.
Top Tip: This is fantastic way to drive more traffic to your website by distributing your digital catalogue on social media and in email campaigns.
Shopping Basket - choose this option by uploading a csv containing information such as the product name, price, description, a product image, quantity, etc. Your customers can populate the shopping basket with a click of a button and adjust the quantity of the items before submitting their details and their order through to a primary and (optional) secondary email address that you specify in the Publisher settings. The customer will also receive a confirmation email. If the setting is enabled on Publisher, they can also download their order as a CSV file.
Top Tip: You can customise the shopping basket information via a combination of the eCommerce section on Publisher (under Settings) and the HTML Branding Pack; you can also customise the emails that both yourself and the customer receive upon placement of an order.
Images: (Above) The shopping basket and order prior to submission. The information and fields can be customised and/or omitted as required.
Shopping Basket Integration - this is a variation on the above but involves integrating with your own shopping basket. When the customer clicks a product code, the product is initially added to the basket in the digital catalogue but, when they submit the order, they are taken to the shopping basket on your own ecommerce website, populated with their selected items, in order to complete the transation.
Top Tip: You can try it for yourself using the following catalogue.