Books
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Category Definition
Apps with content that is traditionally offered in printed form and which provide extensive interactivity
Examples Stories, religious texts, comics, eReaders, coffee table books, graphic novels
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Business
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Category Definition Apps that assist with running a business or provide a means to collaborate, edit, or share content
Examples Document management (PDFs, scanning, file viewing/editing), VoIP telephony, dictation, remote desktop, job search resources, customer resource management, collaboration, enterprise resource planning, point of sale
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Catalogs
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Category Definition Apps that curate a visual collection of goods or services for promotion or sale
Examples Clothing, jewelry, furniture, hair styles, automotive parts, home improvement, motor vehicles
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Education
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Category Definition Apps that provide an interactive learning experience on a specific skill or subject
Examples Arithmetic, alphabet, writing, early learning and special education, solar system, vocabulary, colors, language learning, standardized test prep, geography, school portals, pet training, astronomy, crafts
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Entertainment
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Category Definition Apps that are interactive and designed to entertain and inform the user, and which contain audio, visual, or other content
Examples Television, movies, second screens, fan clubs, theatre, ringtones, voice manipulation, ticketing services, art creation
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Finance
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Category Definition Apps that perform financial transactions or assist the user with business or personal financial matters
Examples Personal financial management, mobile banking, investment, bill reminders, budgets, debt management, tax, small business finance, insurance
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Food & Drink
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Category Definition Apps that provide recommendations, instruction, or critique related to the preparation, consumption, or review of food or beverages
Examples Recipe collections, cooking guides, restaurant reviews, celebrity chefs/recipes, dietary & food allergy, alcohol reviews, brewery guides, international cuisine
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Games
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Category Definition Apps that provide single or multiplayer interactive activities of skill or chance for entertainment purposes
Examples Action, adventure, arcade, card & board, fighter, family, music & rhythm, platformer, puzzle, racing, role playing, shooter, simulation, social, sports, strategy
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Health & Fitness
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Category Definition Apps related to healthy living, including stress management, fitness, and recreational activities
Examples Yoga, muscle diagrams, workout tracking, running, cycling, sleep monitors, stress management, pregnancy, meditation, weight loss, addiction resolution, pilates, acupuncture/acupressure, Eastern/Chinese medicine
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Lifestyle
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Category Definition Apps relating to a general-interest subject matter or service
Examples Shopping, real estate, crafts, hobbies, parenting, fashion, home improvement
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Kids
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Category Definition Apps designed specifically for children ages eleven and under. Age-appropriate apps must be placed in one of three age bands based on their primary audience: 5 and under, 6 - 8, or 9 – 11
Examples Age-appropriate games, interactive stories, educational materials, magazines
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Medical
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Category Definition Apps that are focused on medical education, information management, or health reference for either patients or healthcare professionals
Examples Skeletal, muscular, pharmaceutical, anatomy, medical record-keeping, diseases, symptom reference, companion devices (blood pressure, pulse, and so on), health tracking, education (EMT), radiology
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Music
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Category Definition Apps that are for discovering, listening to, recording, performing, or composing music, and that are interactive in nature
Examples Music creation, radio, music education, music streaming, sound editing, music discovery, composition, lyric writing, music collections, band and recording artists, music videos and concerts, concert ticketing
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Navigation
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Category Definition Apps that provide information to help a user get to a physical location
Examples Driving assistance, walking assistance, topographical maps, maritime, pilot logs/assistance, oceanic tides, road atlas, fuel finders, public transit maps, altitude calculation
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News
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Category Definition Apps that provide information about current events and/or developments in areas of interest such as politics, entertainment, business, science, technology, and so on.
Examples Television, print, radio, or online news outlets or programs, RSS readers
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Newsstand
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Category Definition Apps that offer interactive magazine or newspaper content
Examples Newspapers, magazines, other recurring periodicals
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Photo & Video
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Category Definition Apps that assist in capturing, editing, managing, storing, or sharing photos and videos
Examples Capture, editing, manipulation, sharing, imaging, printing, greeting card creation, manuals
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Productivity
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Category Definition Apps that make a specific process or task more organized or efficient
Examples Task management, calendar management, translation, note taking, printing, password management, cloud storage, email clients, flow chart generators, audio dictation, simulation, data viewing
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Reference
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Category Definition Apps that assist the user in accessing or retrieving information
Examples Atlas, dictionary, thesaurus, quotations, encyclopedia, general research, animals, law, religious, how-tos, politics
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Social Networking
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Category Definition Apps that connect people by means of text, voice, photo, or video. Apps that contribute to community development.
Examples Interpersonal connections, text messaging, voice messaging, video communication, photo & video sharing, dating, blogs, special interest communities, companion apps for traditional social networking services
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Sports
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Category Definition Apps related to professional, amateur, collegiate, or recreational sporting activities
Examples Fantasy sports companions, college teams/conference, professional teams/leagues, athletes, score trackers, instruction, sports news
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Travel
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Category Definition Apps that assist the user with any aspect of travel, such as planning, purchasing, or tracking
Examples Flight tracking, multitime clocks, city guides, hotel/rental car/air fare shopping, vacation planning, public transportation, travel rewards
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Utilities
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Category Definition Apps that enable the user to solve a problem or complete a specific task
Examples Calculators (standard, tip, financial), clocks, measurement, time, web browsing, flashlights, screen locks, bar code scanners, unit conversion tools, password management, remote controls
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Weather
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Category Definition Apps with specific weather-related information
Examples Radar, forecast, storms, tides, severe weather, local weather
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