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Books
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Category Definition
Apps with content that is traditionally offered in printed form and which provide extensive interactivity
Examples
Stories, religious texts, comics, eReaders, coffee table books, graphic novels
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Business
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Category Definition
Apps that assist with running a business or provide a means to collaborate, edit, or share content
Examples
Document management (PDFs, scanning, file viewing/editing), VoIP telephony, dictation, remote desktop, job search resources, customer resource management, collaboration, enterprise resource planning, point of sale
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Catalogs
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Category Definition
Apps that curate a visual collection of goods or services for promotion or sale
Examples
Clothing, jewelry, furniture, hair styles, automotive parts, home improvement, motor vehicles
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Education
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Category Definition
Apps that provide an interactive learning experience on a specific skill or subject
Examples
Arithmetic, alphabet, writing, early learning and special education, solar system, vocabulary, colors, language learning, standardized test prep, geography, school portals, pet training, astronomy, crafts
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Entertainment
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Category Definition
Apps that are interactive and designed to entertain and inform the user, and which contain audio, visual, or other content
Examples
Television, movies, second screens, fan clubs, theatre, ringtones, voice manipulation, ticketing services, art creation
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Finance
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Category Definition
Apps that perform financial transactions or assist the user with business or personal financial matters
Examples
Personal financial management, mobile banking, investment, bill reminders, budgets, debt management, tax, small business finance, insurance
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Food & Drink
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Category Definition
Apps that provide recommendations, instruction, or critique related to the preparation, consumption, or review of food or beverages
Examples
Recipe collections, cooking guides, restaurant reviews, celebrity chefs/recipes, dietary & food allergy, alcohol reviews, brewery guides, international cuisine
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Games
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Category Definition
Apps that provide single or multiplayer interactive activities of skill or chance for entertainment purposes
Examples
Action, adventure, arcade, card & board, fighter, family, music & rhythm, platformer, puzzle, racing, role playing, shooter, simulation, social, sports, strategy
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Health & Fitness
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Category Definition
Apps related to healthy living, including stress management, fitness, and recreational activities
Examples
Yoga, muscle diagrams, workout tracking, running, cycling, sleep monitors, stress management, pregnancy, meditation, weight loss, addiction resolution, pilates, acupuncture/acupressure, Eastern/Chinese medicine
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Lifestyle
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Category Definition
Apps relating to a general-interest subject matter or service
Examples
Shopping, real estate, crafts, hobbies, parenting, fashion, home improvement
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Kids
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Category Definition
Apps designed specifically for children ages eleven and under. Age-appropriate apps must be placed in one of three age bands based on their primary audience: 5 and under, 6 - 8, or 9 – 11
Examples
Age-appropriate games, interactive stories, educational materials, magazines
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Medical
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Category Definition
Apps that are focused on medical education, information management, or health reference for either patients or healthcare professionals
Examples
Skeletal, muscular, pharmaceutical, anatomy, medical record-keeping, diseases, symptom reference, companion devices (blood pressure, pulse, and so on), health tracking, education (EMT), radiology
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Music
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Category Definition
Apps that are for discovering, listening to, recording, performing, or composing music, and that are interactive in nature
Examples
Music creation, radio, music education, music streaming, sound editing, music discovery, composition, lyric writing, music collections, band and recording artists, music videos and concerts, concert ticketing
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Navigation
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Category Definition
Apps that provide information to help a user get to a physical location
Examples
Driving assistance, walking assistance, topographical maps, maritime, pilot logs/assistance, oceanic tides, road atlas, fuel finders, public transit maps, altitude calculation
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News
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Category Definition
Apps that provide information about current events and/or developments in areas of interest such as politics, entertainment, business, science, technology, and so on.
Examples
Television, print, radio, or online news outlets or programs, RSS readers
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Newsstand
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Category Definition
Apps that offer interactive magazine or newspaper content
Examples
Newspapers, magazines, other recurring periodicals
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Photo & Video
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Category Definition
Apps that assist in capturing, editing, managing, storing, or sharing photos and videos
Examples
Capture, editing, manipulation, sharing, imaging, printing, greeting card creation, manuals
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Productivity
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Category Definition
Apps that make a specific process or task more organized or efficient
Examples
Task management, calendar management, translation, note taking, printing, password management, cloud storage, email clients, flow chart generators, audio dictation, simulation, data viewing
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Reference
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Category Definition
Apps that assist the user in accessing or retrieving information
Examples
Atlas, dictionary, thesaurus, quotations, encyclopedia, general research, animals, law, religious, how-tos, politics
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Social Networking
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Category Definition
Apps that connect people by means of text, voice, photo, or video. Apps that contribute to community development.
Examples
Interpersonal connections, text messaging, voice messaging, video communication, photo & video sharing, dating, blogs, special interest communities, companion apps for traditional social networking services
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Sports
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Category Definition
Apps related to professional, amateur, collegiate, or recreational sporting activities
Examples
Fantasy sports companions, college teams/conference, professional teams/leagues, athletes, score trackers, instruction, sports news
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Travel
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Category Definition
Apps that assist the user with any aspect of travel, such as planning, purchasing, or tracking
Examples
Flight tracking, multitime clocks, city guides, hotel/rental car/air fare shopping, vacation planning, public transportation, travel rewards
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Utilities
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Category Definition
Apps that enable the user to solve a problem or complete a specific task
Examples
Calculators (standard, tip, financial), clocks, measurement, time, web browsing, flashlights, screen locks, bar code scanners, unit conversion tools, password management, remote controls
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Weather
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Category Definition
Apps with specific weather-related information
Examples
Radar, forecast, storms, tides, severe weather, local weather
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