Bookmarks allow publishers to provide a fantastic way of navigating to interesting or highlighted articles within your digital publication, such as a promotion. Publishers also often use these as a method of providing a more visual contents menu.
To add a bookmark, enter the page label you wish to link to along with the name, text size and colours of the background and foreground (text):

After the changes have been made, regenerate the preview link to see the changes take effect:
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